16 February 2023 |

139 – How to use AI as a Marketer, with Meghan Keaney Anderson

By Daniel Murray

How should marketers use AI?

Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.

Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.

Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghankeaney/

Twitter: https://twitter.com/meghkeaney

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

02:11 The Pain Point AI Is Solving

03:53 Two Extreme Reactions

06:01 Why AI Can’t Replace Great Writers

07:07 A Photography Parallel

09:30 Solving The Time Drain Of Long Form Content

12:30 Meghan’s Favorite Use Case

15:38 The Marketing Hill I Would Die On

20:13 Marketing As An Introvert

24:00 An Early Education In Storytelling

How To Use AI As A Marketing Tactic

Artificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic:

  1. Personalize Content

AI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales.

  1. Improve Customer Service

AI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction.

  1. Optimize Marketing Campaigns

AI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns.

  1. Predictive Analytics

AI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly.

  1. Image and Voice Recognition

AI-powered image and voice recognition can be used to create personalized experiences for each customer. By analyzing images and voice data, you can create customized content that resonates with each customer, creating a more personalized experience.

In conclusion, AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, optimize marketing campaigns, improve customer service, and predict customer behavior. By incorporating AI into your marketing strategy, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. To succeed in today’s competitive marketplace, businesses must embrace AI as a core marketing strategy.