22 April 2025 |

The newsletters and subscriptions that inspire me

By Tracey Wallace

I’ve been writing this newsletter for nearly 3 years––not once missing a week (other than a holiday) and writing 80% of newsletters net new. It’s a cool bragging point, but some weeks (like this one) I’m at a loss for what to say. I am deep in the work professionally––building a team, growing a content library, aligning globally on strategies. 

One day, a lot of this work will be useful for advice on what to do. But right now, it’s primarily a learning stage––because AI has changed things, and of course because doing great work at every company requires so many different things. 

So, this week––I want to highlight some of the newsletters (and their creators) that I love. I recently went through and did a subscription purge. These are the ones that made it through: 

  1. Deborah Carver and The Content Technologist: I link off to a Deborah LinkedIn post at least 2x per month in this newsletter. She’s fantastic. And her content website is incredibly helpful as you scale your content strategy. She has courses, too!
  2. Fio Dossetto and Content Folks: Fio is a fantastic, experienced content marketer, writer and editor whose advice and insight I have relied on at so many points in my career. She’s always there to answer quick questions, is transparent, honest and just damn good at what she does. She’s worth a follow and a subscribe.
  3. Emily Kramer and MRKT1 newsletter: I did it. I finally bought the paid subscription to this newsletter because it is THAT good. Emily offers ideas, templates, and actual actionable marketing tactics that you simply can’t find elsewhere (or can’t find for only a $9 a month sub).
  4. Jimmy Daly and Superpath: If you’re looking for a content marketing community, look no further. Jimmy has cultivated one––intently and with kindness, dedication, and true support for this discipline. 

Anddd, that’s it. At least subscription-wise. There’s a handful of other people I follow and love on LinkedIn, too (like Kevin, Amanda, and John-Henry), but my inbox is more of a sacred space as I try to (always) figure out and better practice work-life balance.