Marketing is a broad topic, but to put it simply, marketing is the steps you take as a business owner to get your customers interested in your business and the services that it provides.
Marketing is often broken down into four P's:
- Product: If you're running a service business you are your product, in that you offer services to your customers.
- Price: Researching competitors and your target market will lead you to determine a price.
- Place: Where you'll find your customers. This could be a local newspaper, a radio spot, or online ads. Again, target market is really helpful here.
- Promotion: The plan to promote your services – how you'll offer them to customers, what's unique, your logo and brand, and any deals you'll offer to attract customers.