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Marketing is a broad topic, but to put it simply, marketing is the steps you take as a business owner to get your customers interested in your business and the services that it provides.

Marketing is often broken down into four P's:

  • Product: If you're running a service business you are your product, in that you offer services to your customers.
  • Price: Researching competitors and your target market will lead you to determine a price.
  • Place: Where you'll find your customers. This could be a local newspaper, a radio spot, or online ads. Again, target market is really helpful here.
  • Promotion: The plan to promote your services – how you'll offer them to customers, what's unique, your logo and brand, and any deals you'll offer to attract customers.