21 July 2022 |

S2 EP15: Why Paid Marketing Has a Negative Perception (And Why That’s Wrong)

By Adam Ryan

Why is paid marketing getting a bad rap? When some of the biggest media businesses in the world leverage it, it’s time to challenge the trend.

Adam takes 5 minutes to call out the problems of assuming paid content is lower quality, why your product’s market fit is key, and how Workweek is thinking about paid and organic content.

Don’t forget to subscribe and join Adam for season 3 as he asks media operators for their ONE takeaway to improve business, going from content to commerce.

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