{beacon} Workweek Newsletter
the annoying aspect of presenting important info to stakeholders
I Hate It Here
Hebba Youssef
Jun 8th, 2026
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Hiii y’all, 

I’m OOO today after spending the weekend in a new city and attending a music festival. Ya girl needs a break every now and then because I fear I am too old for festivals. 

At least my feet and lower back think so! 

BUT you know I’d never miss a chance to bring some light and joy into your inbox on a Monday so here I am!!!!

Below is an edition to bookmark about landing your message across the mediums at work and a bunch of things to also keep your eye out for: 

🍽️ Chicago peeps where you atttt? I’m gonna be in the Windy City in July for a dinner that I'm hosting with my friends at Rippling. Want to snag a spot in the room for a delicious dinner and a gift that I’m very very very excited by? Request a spot and I hope to see you there. 

🎧 A fresh pod ep in your ears!! Sagar Khatri joins me this week to talk about when global talent limits where you can hire and how we both navigated hiring global talent for the first time. I deffff learned some important lessons! 

🤖 THIS FRIDAY… we build live, again!! Cassidy and I are back by popular demand for part 2 of the AI live build. We’re tackling a bit more advanced things you can do in this session. You can catch up on part one here!!! Mark your calendar for June 12th from 3:00 - 4:30 PM ET and I’ll see you there!!!

📺 HR Therapy we’re digging into the THREE biggest challenges HR leaders are talking about! Spoiler alert: ranking at the top is fraud, AI in hiring and selecting tech. I’m joined by an incredible panel to dig into why these are ranking as our top challenges and WTF to do about them! Grab your spot and let’s jam. 

Now onto today…

Enjoy my homage to Buffy.


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Each prompt comes with notes on what inputs you actually need, plus a mix of quick wins (under 15 minutes) and deeper strategic plays.

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HR'S ROLE

Right data, wrong room?

^^ I certainly will change your mind!!!!

Last week I got a tad intense about HR's value and the three types of metrics we should actually be tracking to show our value. If you missed it, you can read it here

And at the very end I left you on a cliffhanger like some kind of HR Shonda Rhimes with my very own form of a to be continued…

👋 Welcome to part two 👋

You can do all the work like tracking the right metrics. You can connect the dots across your HR systems. You can set the baseline, measure after, calculate that a 2-point shift in turnover saved the business $400k (remember that math from last week??). You can build the most beautiful, business-impact-connected metric in the entire world…

…and still watch it die a quiet, lonely death in someone's inbox or fall flat in a meeting. 

WHY???

Because sometimes we obsess over the what and completely ignore the where

The medium absolutely matters! The same exact metric lands three completely different ways depending on whether it's in an email, said out loud in a meeting, or dropped into a message to leadership. 

A lot of folks present every single metric the same way no matter where it's going!!!

So today we're talking about the MEDIUM. Email vs. meeting vs. leadership message and how to present your data so it actually connects instead of getting skimmed, buried, or politely ignored.

First, a quick reminder!! 

Before you decide how to present a metric, make sure you can answer two questions:

  • Who is this metric for? Their job, their pressures, what is keeping them up at night. 

  • What do I want them to do with it? Have visibility? Be impressed? Make a decision? Approve budget?

The medium you pick should serve to answer those two questions. 

Okay, now the three most common mediums we find ourselves presenting data.

#1: the email / async update:

This could be your monthly people update, your quarter recap, or even your FYI to stakeholders who aren’t deeply ingrained in your work. 

Here's the thing you HAVE TO remember about email: you are not present to explain it. 

You don’t get the chance to read faces or catch confused looks and jump in to clarify anything.  

The worst part? Potentially someone is going to skim this email on their phone between two meetings while half-listening to whatever conversation is going on. We’re all guilty of it, including me! 

So the #1 rule of presenting data in email: Lead with the answer. Bury nothing.

Or as they say in journalism, don’t bury the lede. 

The conclusion goes FIRST. 

Not the data set size, methodology you used,  build-up, not the "as a reminder in Q1 we launched,” your headline goes at the top in plain language, and the supporting detail comes after for the people who want it.

An example: 

❌ "Over the last six months we ran a manager development program across two cohorts, and after collecting upward feedback and comparing it to where we started, we've analyzed the results and…"

✅ "Manager effectiveness scores went up 10 points after our development program. Here's the breakdown…"

Do you see the difference? The second one tells a busy person with short attention (your CEO???) the entire point in one line. If they read NOTHING else, they got what they need to know. 

The detail underneath is the context for those who want or need it! 

A few more email rules I'd die on a hill for:

  • One metric, one main idea per email when you can. Throw too many metrics in and people are going to forget it all. 

  • Bold the number and the outcome. Put it in a skimmable format, bullets where you can! We’re in the attention economy, people are skimming and scrolling and moving on faster than they should. So make sure they stop and see the important things. 

  • Translate what it means. "eNPS is 42" means nothing to a leader. But "Our team is more likely to recommend us as a place to work than they were last quarter and here’s how it correlates to retention” now that’s something. 

  • Subject line is a headline, not a label. Make it something they MUST click. "Q3 People Metrics" = boring. "Turnover dropped, XX$$ saved = must see.

📚 Email is where data goes to be referenced later. So make it easily findable and skimmable.

#2: the meeting / live presentation:

A meeting is a completely different game!!!

You have the one thing email never gives you: you're in the room!! There you can read faces, pause, and handle any pushback in real time. But the biggest thing?? 

✨ You can tell a STORY and let it build ✨

So please, for the love of all things, do not turn the meeting into “this could have been an email” by simply reading your email out loud. We’ve all sat through far too many of those meetings that could’ve been emails. 

In a meeting, your superpower is the narrative. 

So here’s a storytelling arc to use:

Here's where we were → here's what we did → here's where we are now → here's what it means → here's what I need from you.

The structure: Baseline, action, result, impact, ask. 

An example: 

"Back in January, only 60% of our managers were rated effective by their teams. We knew that was a flight risk because most people quit managers, not companies. So we rolled out the development program. As of last month, we're at 70% effectiveness. That 10-point jump matters because manager quality is one of our biggest levers on retention, and retention is currently the most expensive problem we have. Which brings me to what I want to talk about next…"

A meeting is also where you get to do the thing email can't: handle the room. 

So walk in expecting the hard questions and have the answer ready: 

  • "How do you know the program caused it?" → have your baseline and your control logic ready.

  • "What did this cost vs. what did it save?" → know your numbers and impact. Don’t act humble and under play the wins!! Make clear your immense impact. 

  • "What now?" → have the recommendation, don't make them ask. 

Pro-tip: I actually write down all the questions I think I could get and how I would answer them. In a live meeting you can actually reference that doc. 

Two things that quietly kill a live data presentation:

  • Too many slides / too many numbers. I usually like having 5 - 8 slides max and pick the 1–2 metrics that carry the story. If sharing the rest of the data is important to you, add an appendix and share it post the meeting. 

  • No point of view. You can’t just report what happened, you need to share what it MEANS and what you'd do about it. You're the expert in the room!!! Command it like the leader I know you are. 

👀 Getting into the room is half the battle, the other is landing the message with the attention you have.

#3: the leadership message / exec or board level:

#3 could be the highest-stakes, lowest-word-count medium there is.

This is the Slack message to your CEO. The slide presented in the board deck. The time you get in an exec meeting before someone moves on to revenue.

I’ll never forget my first board meeting. I won’t lie, I was scared sh*tless. I asked my CEO what to expect and he said they may have some questions. That’s it. So in typical Hebba behavior, I over-prepared and practiced my slides over and over again. We ended up spending 10 minutes on my slide and they had good questions, nothing too wild. Truthfully I was surprised about how big picture some of their questions were. 

The truth about leadership at that level is oftentimes they don’t want the metric, they want to know the implications.

They are not asking "what's our turnover.” 

They are asking, in their heads: Is this going to cost us money, lose us people, or create risk? And do I need to intervene and do anything about it? 

So the entire art of presenting data to leadership is translating everything into their language of:

  • Dollars

  • Risk

  • Growth

  • Time

❌ "Voluntary turnover is at 18% and trending down.”

✅ "We cut turnover 2 points this year. That's roughly $400k saved because we didn’t have to spend time or resources re-hiring. 

Some tips for communicating metrics to the leadership level: 

  • One sentence. Maybe two. Concise and to the point.

  • Number → so what → ask. That's the whole flow. The metric, the business implication, and what you want them to do.

  • Lead with risk or money. Candidly, those are the two things that move most leaders. Unfortunately, not your effort or activity. Despite those being VERY important, at the leadership level you need to talk about impact. For every exec I work with I know if they are the risk or the money person. A lot of entrepreneurs/CEOs have a high appetite for risk so if I default to that they might not even listen.

  • Don't bring a problem without a take. "turnover is up" is just a statement but "turnover's up in engineering, here's what I think is driving it, here's what I'd do" is a strategic plan. 

Listen, I’m a yapper. I sometimes want to go IN DEPTH on metrics and explain all the things non-HR people don’t get. But in these meetings I have to refrain. It’s a practice, it takes reminding myself and never, ever forgetting WHO IS MY AUDIENCE. 

⏱️ There is a time and place for everything. The goal is to always know your audience and your messaging so that you can have the best success at getting your message across and your plans approved.

The throughline: 

Same metric. Three mediums. 

  • Email → lead with the answer, make it skim-proof, it's a reference doc.

  • Meeting → tell the story arc, handle the room, bring a POV.

  • Leadership → translate to dollars/risk, one sentence, number + so what + ask.

The data doesn't change. The delivery changes based on who's receiving it and what they need to do with it.

We spend SO much energy getting the number right and then almost none deciding how to deliver it. Data without a story is just numbers in a spreadsheet!!

✅ One thing you can do this week:

Take a metric you're sitting on right now.

Now write it three ways:

  1. The email version (lead with the answer, skim-proof)

  2. The meeting version (the story arc — where we were, what we did, where we are, what it means)

  3. The leadership version (one sentence: number → so what → ask)

Same data. Three deliveries. Feel how different they are.

Then next time you go to share a number, ask yourself the only question that matters: what room am I in?

I have to cut myself off now because I’ve been yapping for far too long in this newsletter. 

Next week I’m talking about how everyone wants HR to fix things but… should we?

TTYL!


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(HUMAN) RESOURCES

*This one is brought to you by one of my amazing brand partners


WORK-LIFE BALANCE

  • 📚 What I’m reading: Mile High by Liz Tomforde. Shoutout to the book ppl on threads who suggested this series if you had already read Off Campus/Briar U. I hope both sides of your pillow stay cold forever!!! This is pretty spicy so do with this recommendation what you will.

  • 📺 What I’m watching: Buffy the Vampire Slayer. I mean you know this is my #1 fave show of all time and after the news this past week I’ve been returning to my fave Giles themed episodes. My fave? It’s a tie between Band Candy (S3), Hush (S4), Tabula Rasa (S6). There’s this scene in Hush that makes me laugh so hard every single time BUT Band Candy and Tabula Rasa are such classics. Anyways, if you need me you know what i’ll be doing!

  • 📱What’s happening in the group text: Summer book club is here. I updated my friends on how I’m hosting a summer bookclub with another friend and the first question was how can I join y’all? If you’re looking to chat romance novels with a group of folks lmk! More deets to come.


SONG OF THE WEEK

🎧 Standing, Anthony Head

Anthony Head (Giles in Buffy) passed away last week and this was his solo song in the musical episode. 

Not me ugly crying listening to this! 

The Buffy fandom has lost 3 actors in the past two years so the fandom is really going thru it right now.


May your Monday be as peaceful as possible. It's not the day to mess with HR.

Reminder: not every problem is yours to solve <3

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