Welcome to Social Files — your no BS guide to social media growth.

I’m writing today’s edition from 30,000 feet up on the way to London 🇬🇧

Let’s get it 👇

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5 accounts that will make you a better SMM ✅

I’m not gonna lie.

My brain is mush.

I’m running on too much cold brew and too little sleep.

I’ve written an inhumane amount of Twitter and LinkedIn content in the past 48 hours.

And I got finessed out of $30 for perhaps the WORST wifi ever. Seriously. It took me 7 minutes to send a text-only tweet.

That is what you call a robbery.

My point?

Any research I was planning on doing for today’s edition also just flew out the window.

BUT… here at Social Files we have a rule

The rule is…

You’re required to leave each edition with VALUE (like, real value)

So I figured I’ll go ahead and highlight 5 social media professionals that I’ve been learning a lot from.

You should follow them. You’ll be a better SMM for it. 👇

5 accounts every SMM needs to follow

1) Alex Garcia

Alex is the CMO at The Kollective (the best gym in Austin) and he writes Marketing Examined — one of my favorite marketing newsletters out there.

I want to highlight his Twitter though (where he’s amassed over 150K followers).

If I were a social media manager, I’d not only read his threads — but also study how he structures his posts and threads for maximum reach and engagement.

(He’s also just the homie so go follow him)

2) Sam Wells

Sam is the social media manager over at C4, a brand in the health and fitness space.

C4 has an insane community on IG, Twitter, TikTok, etc — and Sam is the man behind all of it.

He posts regular content on LinkedIn sharing his learnings and lessons from awesome work.

I enjoy reading all of his content. You will too.

3) Codi Dantu-Johnson

I appreciate Codi’s straightforward approach when it comes to assessing and speaking on social media content + trends.

No BS.

Super talented marketer.

And she’s a great follow on Twitter if you want to be a more skilled social media pro.

4) Ish Verduzco

Ish has grown the @a16zcrypto account from 0 -> 33.1K followers in 6 months.

Insane accomplishment.

He reveals all of his secrets on Twitter.

His threads are bookmark-worthy material that will make you a better marketer. Also just a dope human.

5) Matt Navarra

Matt’s an OG.

If you’e in social media marketing… you need to be following him

(Odds are you’ve already seen him around)

I really enjoyed this article of his that he shared with me. You will, too.

Ok. That’s all I’ve got for you today.

Kept it quick, as promised 🤝

CAN’T MISS SOCIAL MEDIA RESOURCES

Bearly.ai by Trung Phan

I haven’t spent a ton of time in AI (yet), but this tool that my friend Trung Phan dropped is dope.

Super helpful for managing your research, and the excessive tabs you have open, while surfing the internet looking for social post inspo.

Check it out.

The Art of Deck Making by Aisha Hakim

The title is self explanatory.

Can’t believe this Is free tbh. I’d go bookmark it right now.

WHAT I'M UP TO

✈️ Where I'm traveling: Out in London for a few days then hitting Amsterdam with some friend!

👟 What I'm wearing: Copped a pair for Nike AF1's and Nike Blazers. Had both pairs previously but they got beat, so had to get new ones. Staple shoes in my rotation.

BEFORE YOU GO 👇

Now, I’m gonna catch some Z’s for the rest of my flight to London (it’s like 1am right now lmfao)

But I’d love to know…

If you could work remote from ONE city for a month… which city would you pick?

I think Barcelona still takes the #1 spot for me. Also love London (obviously)

But LMK what you think!

Talk soon,

Tommy Clark