I am ECSTATIC for you to meet todayâs guest, Casey Adams.
Co-founder of MediaKits, Casey is a 21 year old entrepreneur deep in the weeds of the creator economy.
At 17 years old, he started his own podcast, The Casey Adams Show, which soared to the tops of business podcast charts.
In the last 4 years, Casey has interviewed some of the biggest names in media including Larry King, Rick Ross, and Maye Musk.
Now letâs dive into the podcasting GEMS Casey dropped on The Marketing Millennials Podcast in his own liiightly edited words.
1. Association marketing in daily life:
âThis simple idea of association marketing is associating yourself with people or brands that you want to align with, so that when people think about the brand, they also think about you.
If I see someone walking down the street that I donât know, but I've seen them online, and I want to go say hello, I'll quickly look up who they follow on Instagram.
Do we have any mutuals?
Instead of just walking up to them blindly and introducing myself, I would walk up and introduce myself, and reference the friend that we have in common.
This draws instant connection points because it completely reshapes the conversation of who you are, how you know them, and just creates dialogue in a more genuine way.
Finding the connection points is powerful, whether itâs with your friends or consumers.
2. How to successfully DM influencers:
You must have a specific angle.
When I had Rick Ross on my show he was just releasing his book. I knew he was a huge fan of Robert Green, the author of 48 Laws of Power, who I just had on my show.
So I DMâed Rick saying I have a business podcast, I recently had Robert Green on the show, and would love to have you on to talk about your book.
Then I emphasized that all we need is 15 minutes.
Thatâs where association marketing is extremely powerful. By referencing someone that he is friends with, Rick Ross, who has 12 million instagram followers, responded to my DM and came on the show.
If I had DMâed Rick Ross saying, âwould love to connect,â Iâm expecting him to get back to me, and THEN Iâd ask him to be on the show.
Thatâs two more steps than you need. It's not a good strategy.
Being very direct and simple in your approach is extremely valuable.
3. The most powerful way to market your product:
The most simple and powerful way to truly market your product is word of mouth.
Go be hands on the ground. As a founder, I was spending hours a day on Twitter, DMing creators, publicly tweeting towards them.
Twitter has an advanced search feature that allows you to search exact words and you immediately can see all of the organic mentions surrounding that topic.
It gives marketers the ability to see what their users are doing.
What problems they are having and how they were talking about those problems.
As a marketer if you can influence the narrative of the organic mentions, you will have distinct returns.
4. Do this if you want to grow as a creator:
We all see what's happening with YouTube shorts, Instagram reels, and obviously TikTok.
TikTok has reinvented what it means to create short form content at scale.
These platforms are incentivizing creators to come to their platforms because of the insane organic reach you can achieve.
If you want to grow and want to build an audience, triple down on short form content across YouTube shorts, Instagram reels, and TikTok. Strike while it's hot.
That's number one.
On the flip side, I recently interviewed John Shahidi, the President of Full Send and I asked him âWhat the future of the creator economy looks like?â
And John was adamant about one thing: creators need to build some sort of product that they own.
For example, Logan Paul could have easily partnered with Gatorade and gotten a big deal from them. But no, he went in another direction. He launched his own brand, Prime, and heâs absolutely crushing it. He owns the company, heâs building it out.
Moving forward, if these creators really want to not only monetize, but build a great community and build wealth, they have to be thinking that way.
5. How to start a podcast:
95% of podcasts stop after episode 8. Hereâs what you need to do so you wonât be a part of that 95%:
Riverside is the place for podcasting. Itâs great for recording all of your video interviews if you are looking for a video podcast.
In terms of the logistics, Anchor.fm is where you should host all of your podcast content. Itâs where you upload, write the title, the description, upload the audio or video, and upload the finished product to Spotify and all the other platforms.
That's the distribution.
The third thing is understanding what your show concept is? What is the title of your show? What is it going to be about? Why are you doing it?
Get really clear on all of the answers to those questions. That really is what separates you and allows you to have an identity around your show.
Then just click go. Don't overthink it, the initial episodes of a podcast are so impactful.
A lot of the times people overthink it and end up not being consistent because it becomes this heavy lift rather than something fun.
Wrap it all together, check those boxes, and figure out your strategy.
Then just put out content and be consistent with it.â
