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Social Files

Social Files is a weekly newsletter by Tommy Clark, Founder & CEO of Clark Media. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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LATEST News from Social Files

The real secret to social media success 📈

August 17, 2023

Using Ferrari’s IG as an example 🏎 It’s easy to get caught up in all of the social media growth…

How to set up a lean, but effective social media team

August 14, 2023

Emphasis on the word “team.” There’s a big problem. A lot of social media managers are set up to fail…

The case for creative freedom (to make better content)

August 10, 2023

Today I want to break down a sponsored LinkedIn shitpost that was selling creatine gummies. Yes, you read that correctly….

How Notion runs their social media strategy

August 7, 2023

Building content calendars, turning down ‘bad’ requests other departments, and more Last Thursday, 205+ startups marketers got to sit down…

How to get more reach on your product launch posts 📈

August 3, 2023

Hacking distribution as a smaller startup (with an example) I was scrolling Twitter (still not calling it X yet) earlier…

McDonald’s posted the perfect brand tweet

July 27, 2023

Welcome to Social Files — your no-BS guide to building a successful social media presence. Having one of those weeks…

Productivity Systems for Social Media Managers

July 25, 2023

Working in social media can get overwhelming, fast. The shipping velocity is unreal. The volume of content that needs to…

How to ethically farm engagement on social media

July 20, 2023

A masterclass in engagement bait (but it’s a good thing, trust me) Check out this tweet from Justin Gordon: The…

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