Social Files

Social Files is a weekly newsletter by Tommy Clark, Founder & CEO of Clark Media. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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Tommy Clark

LATEST News from Social Files

The real secret to social media success 📈

Using Ferrari’s IG as an example 🏎 It’s easy to get caught up in all of the social media growth…

How to set up a lean, but effective social media team

Emphasis on the word “team.” There’s a big problem. A lot of social media managers are set up to fail…

The case for creative freedom (to make better content)

Today I want to break down a sponsored LinkedIn shitpost that was selling creatine gummies. Yes, you read that correctly….

How Notion runs their social media strategy

Building content calendars, turning down ‘bad’ requests other departments, and more Last Thursday, 205+ startups marketers got to sit down…

How to get more reach on your product launch posts 📈

Hacking distribution as a smaller startup (with an example) I was scrolling Twitter (still not calling it X yet) earlier…

McDonald’s posted the perfect brand tweet

Welcome to Social Files — your no-BS guide to building a successful social media presence. Having one of those weeks…

Productivity Systems for Social Media Managers

Working in social media can get overwhelming, fast. The shipping velocity is unreal. The volume of content that needs to…

How to ethically farm engagement on social media

A masterclass in engagement bait (but it’s a good thing, trust me) Check out this tweet from Justin Gordon: The…