Marketing

Social Files

Social Files is a weekly newsletter by Tommy Clark, Head of Social at Triple Whale. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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Tommy Clark

TWEETS From Social Files

LATEST News from Social Files

5 takes on Discord, channel selection and the content lifecycle from Foundation CEO Ross Simmonds

Stoked to share my convo with Ross Simmonds (AKA @TheCoolestCool). It’s my delight to report to you, dear reader, that…

THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE.

ON THIS EPISODE OF GO-TO-MILLIONS:  THE ONE WITH THE ART OF THE IN-REAL-LIFE SPLASH PAGE. People LOVE to judge a…

Content & design team collaboration

Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable…

Social teams are set up to fail ❌

DEEP DIVE <aside> 💡 a case study on either your own work at TW or another brand’s social strategy. Each…

Swipe File: Anti-Marketing, Free Real Estate, and Porsche’s 9 Out of 10

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

📈 LITTLE MISS Laundry 

ON THIS EPISODE OF GO-TO-MILLIONS:  The One With 3 North Stars In The Sky 🌠🌠🌠 (AKA, catch me sharing 3…

The secret to organic Instagram growth…

NEWS BITS <aside> 💡 relevant platform updates and/or social media news, with your take on how it will affect the…

5 Hot Takes on Creativity, Video Calls, and Air Fryers From Ogilvy UK’s Rory Sutherland

I’m super excited for you all to meet Rory.  He’s been Vice Chairman at Ogilvy UK for 17 years (no…

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