Social Files
Social Files is a weekly newsletter by Tommy Clark, Head of Social at Triple Whale. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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Tommy Clark
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TWEETS From Social Files
LATEST News from Social Files
Embrace the chaos
Content marketing is chaos––that’s just fact. You can’t workflow that away. You can’t plan it away. You certainly can’t SEO…
Swipe File: My Top 3 Must-Read Marketing Books
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…
6 [free!] content templates: one-pagers, briefs, outlines and more
Content templates, and clear documentation of strategy shields you personally and your team from burn out in nearly all cases.
Swipe File: Reverse Engineering, Personal Branding, and Psych Savvy
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…
5 hot takes on TikTok ads from media buyer and UGC pro Savannah Sanchez
I’m so excited for you guys to meet Savannah Sanchez, a.k.a. The Social Savannah. I’ve been following her for years,…
How to repurpose content and stave off burn out
Content repurposing isn’t just turning your blogs into Twitter threads or LinkedIn posts. It's how you scale content production effectively.
Swipe File: Real Reviews, Media Moves, and Michelin Stars’ Origin Story
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…
