Marketing

Social Files

Social Files is a weekly newsletter by Tommy Clark, Head of Social at Triple Whale. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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Tommy Clark

TWEETS From Social Files

LATEST News from Social Files

Embrace the chaos

Content marketing is chaos––that’s just fact. You can’t workflow that away. You can’t plan it away. You certainly can’t SEO…

Swipe File: My Top 3 Must-Read Marketing Books

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

5 insights on audience-building, Twitter workflows and social KPIs from Northbeam’s Matthew Kobach

I’m so excited to share my conversation with Matthew Kobach! He’s the CMO of Northbeam, a third-party attribution tool for…

6 [free!] content templates: one-pagers, briefs, outlines and more

Content templates, and clear documentation of strategy shields you personally and your team from burn out in nearly all cases.

Swipe File: Reverse Engineering, Personal Branding, and Psych Savvy

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

5 hot takes on TikTok ads from media buyer and UGC pro Savannah Sanchez

I’m so excited for you guys to meet Savannah Sanchez, a.k.a. The Social Savannah.  I’ve been following her for years,…

How to repurpose content and stave off burn out

Content repurposing isn’t just turning your blogs into Twitter threads or LinkedIn posts. It's how you scale content production effectively.

Swipe File: Real Reviews, Media Moves, and Michelin Stars’ Origin Story

Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts,…

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