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Social Files

Social Files is a weekly newsletter by Tommy Clark, Head of Social at Triple Whale. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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LATEST News from Social Files

✅ 7 must-follow social media managers

June 5, 2023

1) Kevin Graham – C4 Energy Kevin is a homie. And he’s one of the best social media managers I…

Social Media Management 101: Prioritization

June 1, 2023

How to keep a level head and weather the storm when shit hits the fan Ok. Prioritization. Let’s chat about…

Twitter is changing

May 29, 2023

🐦 Everything you need to know about Twitter’s evolving content preferences If there’s 1 skill every social media manager needs to…

Aesthetics shouldn’t be an afterthought

May 22, 2023

Marketers love to take a talking point and run with it. No critical thinking. No nuance. Just vibes. One such…

The 2023 LinkedIn Growth Playbook

May 18, 2023

Social Files Declassified; Volume 3 Lara Acosta has grown from 0 → 57K+ followers on LinkedIn in just under 1…

Social Files Declassified; Volume 2

May 11, 2023

How To Actually Use Memes In Your Marketing & Make Money From Them Not many people get memes. But Jason…

Airbnb’s 4.7M-view product launch

May 8, 2023

How Airbnb generated 4.7M views on Twitter for a product launch Airbnb has been getting some heat lately. Lackluster amenities….

Social Files: Declassified; Volume 1

May 4, 2023

How Zach Pogrob went from 0 → 1.2M Instagram Followers Using Animation Zach Pogrob is building a cult. Well. Kind…

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