Social Files

Social Files is a weekly newsletter by Tommy Clark, Founder & CEO of Clark Media. Subscribe for a weekly jam-packed newsletter on all things social media marketing & content strategy presented in a simple, entertaining, and tactical format.

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Tommy Clark

LATEST News from Social Files

Social Strategy 101: Using copy to support video creative

Beehiiv—and newsletter platform for creators and businesses—is executing their social content strategy as well as any software company I’ve seen….

Lesson learned

Why relying on trending content to build a social presence is a fast track to burnout Early on in my…

Social Media 101: Outbound Engagement

You don’t have the right to complain about ‘low engagement’ if you’re not participating in the engagement. ‘Posting and ghosting’…

The easiest way to overcome creative block as a social media marketer

Shameless plug here. But dropped this walkthrough on X/Twitter of my favorite way to combat creative block. Super quick ~4min…

How to write B2B case studies that go viral on social

Add this content format to your Swipe File ASAP ✅ If you’re selling a B2B product—like a SaaS or agency…

13 brands I’m obsessed with on social

Add these accounts to your Swipe File [Btw, if you missed my virtual event with Alex Hao, Notion’s SMM, reply…

How Intro pulled 2.2M views with this sneaky influencer strategy

Earlier this week, I did a case study on Intro’s Twitter/X social media content strategy. [Check that out here if…

How Intro is taking over the X timeline 📈

3 simple strategies your B2B business can steal, this week I spend way too much time on X (I used…