Let's imagine a guy named Joe. Joe has a lot of tools on hand to help him get jobs done. He's an expert when it comes to the tools of his trade—he knows what each one is for, when it fits the job, and when it doesn't. Like many small service providers—like you, too, we're sure—Joe doesn't often think much about what tool he should grab to get a job done. It's automatic. Second nature.

When you know what you're doing, reaching for the tool that's just right to get that job done is effortless.

Imagine Joe, or yourself, walking into a hardware store in need of some tools to get a job done. If you're like Joe—and you probably are if you're running a service business—you know exactly what you're looking for. You head straight for the section of the store that contains the tools you need. Sure, there are often a ton of different choices, but you aren't overwhelmed by them. You know what each of the choices are for, and you know whether they're going to work for you or not. You pick the best tool for the job, and you're off to get the job done.

What happens, though, when you need to get a completely different kind of job done that falls completely outside your expertise? If you're like most people who've never fixed a pipe or hung some drywall, you walk into the section of the store that seems to promise what you need ... and then you're stuck. The choices overwhelm you. Should I get this pipe wrench or that one? What's this thread tape for? Do I need it? There's 374 kinds of glue cans here! Which of these drywall joint compounds is going to be the best for what I'm trying to do?

Even simple tools can be confusing, and it can often feel like it's just impossible to feel confident in making a choice. For example, if you're taking on a task that you think requires a staple gun, but you've never purchased or used one before, how do you decide between the different types of guns and differently sized staples?

When you have little to no experience handling a certain task, you don't have what you need to choose the right tool for the job.

The small business software store

Otherwise known as the internet, the small business software store is a lot like a hardware store. For some things, there are tons of choices. For others, there are only a few. But, like with choosing tools at the hardware store, making a confident choice can often be far more difficult than it should be. The same rules apply here—when you're not an expert in software or running a business, it can be pretty difficult to figure out what software product is going to help you run and grow your business.

To make things more complicated, there are very few good tools that are built just for service businesses. Typically, you have to treat your software like you do physical tools—identify a task you want software to help you manage or complete, then Google around for different options that promise to do that task. You may find that you have to try out a few of them in a light way until you can determine if the product clicks with you, fits your workflow, or doesn't help at all. You're putting a bunch of time into figuring out what tool can help because when it comes to software, you're not an expert. The end result?

Picking software to help you run and grow your business leads you to having a different app for keeping up with your schedule, managing clients, creating estimates, sending invoices, tracking mileage, and more.

At WorkWeek, we firmly believe there's a better way. And we think we're on to something in delivering that better way.

The WorkWeek way

It's nearly impossible to create a physical tool that is the pinnacle of multipurpose use-it-for-all-the-jobs nirvana. We're unlikely to ever have a reliable and easy-to-use hammerplierratchetdriver that is the one tool you reach for when you need a hammer, pliers, a ratchet, or a screwdriver. However, there's no reason software can't be your hammerplierratchetdriver when it comes to running and growing your business. Sure, it can't take the manual out of manual labor, but it can take the hassle out of your hustle.

You're not alone if you don't understand all this software stuff.

We'd guess there's a large majority of small and micro service businesses out there who have had trouble finding quality software to help run and grow their business. Whether it's because what the software thinks is helpful just makes your life more complicated, or it's too hard and frustrating to use, or it's trying to up-sell you to a higher-priced plan just to get the kind of features you need and want, there's a better way.

WorkWeek was born out of real-world connections with people who were running service businesses and making frequent complaints about how frustrating, complex, or difficult it was to manage their jobs, workloads, schedules, and get paid while doing it. Every time we've heard these complaints, many of which come from our own closest friends and family members, we always found ourselves thinking, "We could build a simple tool that takes care of that for you." In fact, we even did for one close friend. In many ways, that was the start of the idea that became WorkWeek, and today he says he can barely imagine how he used to run his business without the tool. That same friend has seen WorkWeek in action, and he can't wait to make the switch. The problems aren't overly complicated themselves. It's the solutions that most software products wind up making too complicated.

We're here to change all that.