Field Notes

Notes and advice for small and micro businesses, directly from the trenches.

3 Reasons Your Service Business Should Be Wary of Google Ads

Google AdWords (and other search-based ads) are often presented as a good value for finding new customers and generating work. But there are pitfalls to be aware of before you invest money in ads. We talk about why it might not be worth your time or money.

Posted in Business, Field Notes Oct 09, 2017

3 Reasons to Email Customers You've Worked for in the Past

Regardless of if you're pressure washing, landscaping, home/office cleaning, or performing any other service for a customer, building and maintaining customer relationships is critical to growing your service business. Find out why.

Posted in Field Notes, Business Sep 25, 2017

Making Your Service Business Profitable

A simple guide to help make sure you accurately price your jobs so your costs are covered, you earn a living, and your business earns a profit. Make your business pay for itself, and make it profitable.

Posted in Business, Field Notes Aug 07, 2017

How to Price a Job to Make Money

If you aren't earning money on every job, you can't earn a living. Learn how to set good prices for your service work to cover your costs and make you money.

Posted in Field Notes, Business Jul 24, 2017

Simple Principles for Setting Prices

Ever feel like you're as busy as you can be, but aren't making any headway toward reaching your income goals? Are you completing job after job, but just aren't seeing the money you think you're making? You could be pricing yourself right out of earning money.

Posted in Field Notes, Business Jul 18, 2017

How to List Your Business on Google

Everybody depends on Google. Especially your customers. Learn how to get your service business listed on Google Search and Google Maps. Make sure your customers can find you when they need you.

Posted in Field Notes Apr 11, 2017

Use Invoices to Get Paid

You can't run and grow a business if you don't get paid. We've been hearing a number of stories from business owners struggling to get paid for their work. That can be a frequent struggle among service businesses—but it's possible to beat it, and we'll talk about how.

Posted in Field Notes, Business Mar 20, 2017

Embrace the Slow Seasons in Your Service Business

If you've prepared for the slow seasons, they can be the perfect time to recharge, take stock of your business, and prepare for the busy times ahead.

Posted in Field Notes Jan 30, 2017

Follow-up Calls: Ensure customer happiness and find more work

In the service industries, your customers are everything. Some businesses get a lot of repeat work with customers, while others may not. Whether you rely on repeat work or not, you should maintain a healthy relationship with your customers.

Posted in Field Notes Dec 27, 2016

Finding Service-Based Work in Slow Seasons

Most businesses have slow seasons, but they tend to be felt more by small and microbusinesses. Learn how to prepare for and make it through the slow seasons in your service business.

Posted in Field Notes Dec 05, 2016