If you're running a cleaning, landscaping, handyman, pressure washing, window cleaning, or any other type of service business, and you don't have a Facebook page yet, you're missing out on great opportunities to share your work, engage with your customers, and find new customers.
Facebook has a huge audience, more people are on Facebook than not. And it's not just young people. Statista shows that in 2017 the 25-34 age group is the most popular, with 52 million users. The 18-24 age group is almost as popular as 35-44-year-old, with close to 38 million users in each group. That's a lot of people, and a lot of opportunities to find work.
Unfortunately, Facebook doesn't do a great job of showing business owners how to create a page for their businesses, and what you should or shouldn't be doing. We'll walk you through the steps, and you'll have a Facebook page for your service business ready to go in no time.
1. Signup for Facebook
You'll need a Facebook account, so head over to facebook.com and create an account if you don't have one already. If you do have one, you can skip this step. You don't need a separate account for your business page. Your personal account will be the owner and creator of your business page.
2. Create your business page
Once you're logged into Facebook, you'll see some links on the left-hand side. One of them should say Pages.
Click the Pages and you'll see a list of all of the pages you own. There should be a green Create Page button for you to click on the top right.
Click Create Page, and you'll be shown some options for the type of page you want to create. You're a local service business, so click the button that says Local Business or Place.
Now you'll need to enter the info for your business: company name, the category the business falls under, business address, and phone number. Once you've added your business info, click Get Started and your page will be created.
3. Add your profile photo and cover photo
You've got a page now, but it's not going to look like much until you finish setting it up.
Start off by adding a profile picture and a cover photo. A profile photo is the picture that will be shown as a small square whenever you interact with people on Facebook. A cover photo is a wide image that is mean to show off your business whenever someone visits your page.
Your business logo or a picture of you is a great option for your profile photo. If you don't have a logo, we offer logo design services when you sign up and join WorkWeek. For your cover photo, it's a great idea to use an image of you working on a job, or maybe a picture of some finished work that you're proud of. This helps the customer know what to expect from your business.
4. Create a Username
Next, you'll want to add a username for your page, this will become part of the URL that people use to view your Facebook page, and also the username people tag or mention your business on other posts and comments. Use your company name here, for example, WorkWeekLandscapingCompany. Just remember, spaces aren't allowed in your username.
You create a username by clicking the Create Page @Username link on the left-hand side of the page, underneath your profile image.
5. Add more business info to your page
Facebook likes to make the next steps a little tricky to find, but they are important for your service business page. Underneath your cover photo, there's a row of buttons. On the right-hand side, you should see a button that says ... next to the Share button. Click it, then click the Edit Page Info link.
Now you can add additional info about your business:
You should have one category already from when we first created the page, but if you can find others that are related to what you offer as a business, add them here.
A short description of your business, and some of the more popular services you offer your customers.
Phone and Email
These are important so customers can get in touch with you if they're interested in your work. Your phone should already be filled out from when we created the page. Double-check them and make sure they're correct. You don't want to miss out on any opportunities for work.
If you don't have a website yet, you should consider getting one. A professional website plays a big role with a lot of customers when deciding which service professional to use. When you signup for WorkWeek you get a zero-effort website that's easy to set up, painless to maintain, and that grows as your business grows.
Showing business hours on your page can be helpful, especially if you offer 24/7 or on-call emergency services. Some customers won't call on weekends or after hours, as they don't want to disturb you. But if you offer later hours than competitors, or support all-hours phone calls, you'll want to let your customers know. The same goes for if you don't want people calling on weekends or after hours. Just make sure you set the appropriate hours, so whenever customers find you, they can reliably know if you're open.
6. Add a Button
Once your basic info has been added to your page, you'll probably want to add a button to your page. This is what a Facebook user will use to request your services or contact you. There are many options for buttons:
The Call Now button is a great option because it's very easy for a Facebook user to get right in touch with you. The Send Email button is a great alternative if you're often busy with jobs, or frequently out of cell service and don't want to miss a phone call. Another great option is to send people to your website, as it will give them the most information about you, your company, and your work.
7. Make your first post
Now that your page is finished. Make your first post. Tell everyone that you're now on Facebook, and happy to answer any questions about your business and the services you offer.
Post pictures of your team, your work, or happy customers. And don't forget to respond to comments and talk to the community on Facebook. Engagement is very important, and it can have a huge impact on finding more work.
8. Invite friends and family to Share and Like your page
Facebook works best if you have people liking and sharing your page and posts. Using friends and family to help boost those Likes is a great trick that a lot of small businesses rely on. Take advantage of it.
Keep Posting and Stay Active
Growth and success on Facebook are related to how active you are on Facebook. The more you put in, the more you'll get out.
If you don't have the mobile Facebook app and you have a smartphone, you should download it. The mobile app makes it easy to post pictures of your work, and respond to comments and questions that you may receive.
That's it! Enjoy your new Facebook business page for your small business!