Marketing is supposed to be fun! So, please find my 3 favorite April Fool’s Day jokes ever. I know it’s April 2nd, but I had to see if anything new made my list. 

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1️⃣. Bush’s Beans (2017)

Is this crack yourself up funny? IDK, but I chuckled politely. I prefer my jokes to be equal parts related to the brand and equal parts safe. This is both, so I love it. 

2️⃣. McDonald’s UK (SS23)

SS23. It’s the little things! 

3️⃣. Tinder (2019)

Watch the whole video here

I’m not saying it’s a good idea. But, I’m not saying it’s a bad idea.

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Are there funnier jokes out there?

Maybe to you, but maybe not to me. That’s the whole point! IT’S SUBJECTIVE. The April Fool’s joke that goes live is the joke that the marketing team thought up, giggled at, then got approved. And, like beauty, humor is in the eye of the beholder. 

My rules for April Fool’s Day:

‍♀️: If it feels too risky, don’t do it. 

‍♀️: If there’s a funnier version that is too risky, DON’T DO IT. 

‍♀️: If you can’t think up anything that your team is proud of, DON’T DO IT. Sit out. It’s so fine! This isn’t BFCM! No sweat. 

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‍♀️: No dunking on any other brands that had a go at it. I have seen 1 too many marketers I love shitting on brands that had “mediocre” April Fool’s Day jokes. As in, they took the time to screenshot the brand’s posts, and say how lame they were.

Okay, so you do it! Mr. or Ms. FunnyFun! I’d love to see it. Until then, I’ll be giggling in the corner enjoying. xoxo ☔️

Ari Murray
Ari Murray

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