There’s a particular thing I love about each of the 13 websites listed below. THE DEVIL (AND THE DOLLARS) ARE IN THE DETAILS.
Let’s peruse, shall we?
1. DIOR’s book tote PDP (Specifically, I really appreciate the PLACEMENT of the personalization – above the fold, and strategically above the price). A free perk dangling above a $3K bag feels like a steal? Kinda?
2. ILIA’s makeup recycling program page (HOW DID I NOT KNOW THEY DID THIS? This page isn’t fancy, but it’s clear. I understand the program, I understand why they’re doing it, and I know the next step to take. That’s all. we. ask.)
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3. ROLEX’s homepage hero video (the dark mode loading state is GENIUS – why buffer when you can set the vibe?)
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4. SPLITS59’s FAQ categorization (Often, someones on your FAQ looking for an answer PRE-PURCHASE. Help them get there. Having a quick menu is easy to dev, easy to design, and can help them move more quickly. If your FAQ isn’t doing this, change that please).
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5. GLO.NYC real-time customizer (Not easy. But, makes or breaks this entire online business and online businesses like it.)
6. TRUDON’s variant size naming convention (This is a luxury candlemaker à la 1643 – AS IN THE YEAR 1643. It’s so on brand for them to name their candle sizes like this: Petite, Classic, Intermezzo, Great. I cannot tell you how much I love this small touch).
7. ELAVI’s hero homepage video (Shows me every single thing I need to know about the hero SKU. Shows me how to use it, the convenience, and the time of day to add it into my life.)
8. CUTS CLOTHING’s email capture in footer (I absolutely love that you can select UPON SIGN UP what you’re interested in: Men’s, Women’s, or Both – holy segmentation. <3)
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9. VIA CAROTA CRAFT COCKTAILS’ 404 page (Forever the little touches that make the difference).
10. CLARE V’s split-screen hero homepage (Half product + half model = perfection)
11. BLANK STREET COFFEE’s copy (“Made to be a daily ritual”. With a video of people getting coffee!
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12. RIME-ARODAKY’s carousel on PDP (This is special. A special layout for a brand made for special occasions. I truly love seeing the BACK of the dress without having to take an action as the customer – I’m lazy. Just show me what I need to know!)
13. RUBY-BOND’s springtime hero banner (No fancy springtime photoshoots needed! Take a background, take a vector, have a vision, and voilà!)
