03 January 2024 |

You have full creative control

By Ari Murray

12 THINGS THAT ARE INSPIRING MY MARKETING – CURRENTLY

1️⃣. Sweet Cheeks’ website. Sent to me by the most talented, my coworker, Amber Warren. Amber will kill me for doing this but Amber also owns Propmaster and makes custom, completely 1 of the kind anything is possible props, for your next event. ✨ 

2️⃣. The Sweet Cheeks’ site reminds me of my North Star favorite, Wonder Valley. Scroll down on this page. 

3️⃣. This Promix ad (my favorite protein bar – specifically the pumpkin – eating a LOT of these in January!!!)

4️⃣. This HEARTFELT apology from Patrick Ta. FOUNDERS SPEAKING DIRECTLY TO CAMERA AND TAKING OWNERSHIP IS SO IMPORTANT. 

5️⃣. When your social media manager introduces themselves. Go Poppi

6️⃣. Lo Bosworth (founder of Love Wellness ❤️) is doing a cooking project for 2024 – 52 soups. I LOVE THIS. Mostly because her content is often very Love Wellness heavy. This is refreshing – every founder should post online! And, every founder should not only post about their business. 

7️⃣. Every TikTok and TikTok ad that Jolie posts

8️⃣. On New Year’s Day, on Bleecker Street in NYC, almost no stores were open. Buck Mason was. SET ACTIVE was. Stoney Clover Lane wasn’t. DÔEN wasn’t. Cuts wasn’t. The stores that were open – increased their conversion rates DRAMATICALLY. I know this, because my mom went into 2 stores and bought from both stores. The street was actually really crowded – lots of shoppers. Lots of shoppers that had to go into stores they usually would pass over because 90% of the stores were closed. There’s a lesson there – stay open. 

9️⃣. The pink color-changing hover on The Elder Statesman.

🔟. Every ad by Fatty15.

1️⃣1️⃣. Arsenal sells lucky socks at their stadium. Daniel (my husband!) was cold so we bought them LOL. They won! 

1️⃣2️⃣. This subject line from Spectrum. Makes you look. Not something to do often – but something to test for sure. I would bet money on this for a new product launch subject line.