01 November 2023 |

December.

By Ari Murray

HOLIDAY CREATIVE HERE WE COME!!!!

But Ari! It’s only November! 

But Millionaire! Here at Go-to-Millions… we are always EARLY.

We launch pumpkin SKUs in August.

Come November 1st, we set the tone. We are full tilt Holiday ’til January 2nd.

And no, you can’t stop us.

Why would you want to? The sooner you Go-to-Market – the sooner you get that dollar from your customer (before your competitor even gathers their creative inspo). EAT OUR DUST! 

Hear my cry, dear Millionaire. Launch BFCM earlier than you think. Launch your holiday shop this week – not in 3 weeks. Holiday gifting = NOVEMBER.

Why don’t we spend today with my holiday swipe file? Ad creative to STEAL INSPIRATION FROM. If you see an ad that you like – action it. KNOCK IT OFF. RIP IT. CHIP CHOP. C’est parti. 

BRAND: Cartier

ACTION ITEM: Take your product. Put it against snow. Animate more snow over it. Share a holiday-inclusive message. 

BRAND: Olipop

ACTION ITEM: Photoshop your product into a cute little village. Add text overlay and an offer. Run on Meta. 

BRAND: Necessaire

ACTION ITEM: Take your product. Add a ribbon. Add an offer. Run on Meta. 

BRAND: IKEA

ACTION ITEM: Take your product(s). Arrange them into a holiday shape. Add text overlay. Run on Meta. 

BRAND: SKIMS

ACTION ITEM: Launch your holiday shop or gift guide or holiday bundle BEFORE MID-NOVEMBER! 

BRAND: ROLEX

ACTION ITEM: Read this copy and then look at your ad copy and see if any of it is this future oriented. Then, write some new copy.

BRAND: Christian Louboutin Beauty

ACTION ITEM: Remember that fake backgrounds can be your friend. 

BRAND: Chanel

ACTION ITEM: SHAPES!!!!!!!!!

BRAND: American Express

ACTION ITEM: Put your products in winter scenes. Overlay. Try an animation with snow. LEAN INTO WINTER! Especially if you’re going out early.

BRAND: ASSOULINE

ACTION ITEM: One more time – SHAPES!