15 October 2023 |

14 websites I like.

By Ari Murray

There’s a particular thing I love about each of the 14 websites listed below. THE DEVIL (AND THE DOLLARS) ARE IN THE DETAILS.


Let’s peruse, shall we?

👗: MAYSON the label‘s fit barometer tells me quite literally exactly what I need to know. Yes, there is a size guide. Yes, the fit is also described in words. But a little graphic that tells me how this is going to feel? Clear as day. This site is also really simple. So this detail is them punching above their weight class. Which I love to see. I ended up buying this.

I bought it for Harvard Business School! The Marketing Millennials live recording at HBS is available now to listen to HERE. 👩🏻‍💼 👩🏼‍💼 👨‍🏫

🐎: Hermes buffer state of a little horsey is so on brand and dare I say, delightful. I’ve never enjoyed waiting for a page to load more in my entire life. I coulda sat here for longer. This is one of those things that feels expensive, but is actually a quick dev and design project. THE DETAILS!

🍭: Feastables does the same thing with their buffer state. A little rainbow wheel spinning. DELIGHTFUL! IMPLEMENT PLEASE! 

🥛: Dairy Boy‘scart iconography. Name a better cart icon on any site… ever

🏒: Siegelman Stable‘scollab intro video is great. The paragraph below the video is what I consider phenomenal. I read it and I feel proud of them? I read it and I wanted to go to MSG to get one? I read it the way the copywriter wanted me to read it. 

Nothing tricky. No extra words. But every word is carefully placed:

🌼: Yellow Beauty‘s PDP. The CTA color is EXACTLY WHAT TO DO. SO EYE CATCHING, EVEN WHEN THAT COLOR EXISTS IN A DIFFERENT HEX ELSEWHERE ON THE PAGE. North Star for sure. P.S. Best toner of my life

🗿: Brunello Cucinelli‘s hero homepage is the most confident thing I’ve ever seen in my entire life LOL. 

🌄: Hatch‘s headline reads: “Save yourself from daylight savings”. Bravo! 

🥊: Timeless Skin Care‘s PDP carousel assets pack a punch. I love this brand BTW. 

🤴: Mack Weldon‘s social proof section is CLEARLY hyperlinked. This should be the standard, but it’s not. THIS IS FAB!

🌊: Blundstone Australia got this homepage section just right. NATURE! THE PAST! HERITAGE! AUTHORITY! See the power of the line breaks here? 

We can trace our
beginnings back to the 1850s,
on a small island south of the
Australian mainland
called Tasmania –
the island we still call home

💜: Proov‘s emphasis on their quiz is North Star level. GUIDE YOUR CUSTOMERS DOWN THE FUNNEL! 👏 👏 👏 👏

🦃: CARBONE‘sPOPUP doesn’t mince words.

If you want your patrons to join you for Thanksgiving, perhaps take a page out of Carbone’s book and just write: “Join Us For Thanksgiving!”

Sometimes oftentimes we make things too hard. Also, your popup on site need not always capture email addresses.

If you have an announcement, announce it! 

🏎: McLaren‘swebsite is the best out of all of the F1 teams’ websites. My husband is a McLaren fan but even if he weren’t, this is P1. Box box!!!