SWIPE FILE 

Throughout my marketing career, I’ve kept a Swipe File (inspiration file) of my favorite marketing ideas: tweets, thoughts, articles, podcasts, ads, Tiktoks and our favorite, memes. 

Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 

1. Humans are more than just a number

Insight from: Kristen LaFrance (Follow Kristen on Twitter: @kdlafrance)

Data can be misleading if you rely on it solely. 

“It is important to remember that big data all comes from the same place– the past.” – Rory Sutherland (Alchemy)

Data should inform your decisions, not drive every decision. 

Data should be a compass, not a map.

It can help guide your decisions.

The problem is some marketing leaders look at customers or leads as just numbers and forget they are humans. 

They think in math problems, but the problem with humans is they are unpredictable and irrational.

For example, In economics If a product price decreases, quantity demanded increases.

But in marketing, sometimes raising the price can create more demand because products can now be seen as more higher end.

If you only look at data, you would only think about lowering a price, but if you understand your buyer it could mean the opposite.

2. GROWING COMPANY = Personal Growth

Insight from: Chris Walker (Follow Chris on Linkedin HERE)

This is some of the best advice.

Growing companies change fast. There are new problems, new challenges, new skills that you have learned, and you will be out of your comfort zone.

It’s hard to grow when things are comfortable. Change forces you to grow and adapt.

The biggest part is that it forces you to learn fast. The best way I found to learn in marketing is by doing and executing. 

It’s by trying new things. Testing new things. Seeing new things. Working with different people. 

3. Repeat your winners

Insight from: @workinsocialtheysaid on instagram

This meme is hilarious, but it is actually a good strategy on social media.

Content is not supposed to be a wedding dress. You don’t just use it once and never use it again.

Great content is like your favorite hoodie. You can use it in different ways, on different occasions, in different environments, and in front of new people.

If a content performs, REUSE IT, REPURPOSE IT, AND REMIX IT.

Distribute it on different channels and in different formats.

ALSO, you people overestimate that their audience actually remember what you posted a week ago.

If content performs, chances are it will perform again unless it’s not relevant for a time period or if it was piggy backing on a trend.

TAKEAWAY: REPEAT, REPURPOSE, REUSE, and REMIX YOUR WINNERS UNTIL THEY STOP WORKING
 

MEME OF THE WEEK

Let’s follow brand guidelines.